Challenge | Keep is a Chinese mobile fitness app containing social networking services. Aline was commissioned to plan a pop-up offline exhibition, designing the interaction, space, and key vision as a branding strategy for KEEP.

Concept | There are three crucial elements for a happy life: the ability to perceive happiness, the ability to relax and reduce stress, a healthy body, and a good figure. Inspired by the three elements, the pop-up space is divided into three zones for interaction corresponding to the three elements.

Execution | Three zones for all kinds of interactions that encourage you to burn calories.

• The ability to perceive happiness – stimulating dopamine – product display zone
• The ability to relax and reduce stress – releasing pressure – experience zone
• A healthy body and a good figure – enjoying food and selfie – photo zone

Client | KEEP ( Chinese mobile fitness app)
Location | Shanghai Joy City 上海静安大悦城
Dimension | 196㎡

Credit 
Aline Studio Shanghai | In Collaboration with Xinglin Sun
Role | Proposed the Calorie-Bell interaction concept and assisted the execution.

Project Lead | Xinglin Sun
Coordinator | Yang
Art Director | Shijie Hai
Designer | Shijie Hai, Fiona, Arleta, Xion, Aspirin
Copywriter | Sudan, Aspirin
Photographer | Xinglin Sun
Model | Sijia Ke