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What If

Concept design for a startup advertising agency that aims to make innovative advertisements.

Manifesto

When I see light, I see night
My mind wanders in all the wonders

Oh my glasses
As told by the hour
Ticking life back and forth
Flipping laugh on and off
For once and for all

I show them how
When others say wow!

I let them ask why
When all it takes is a why not

The way to experience is never
A straight line but a jump on the queue
A what follows by an if

Credit
Client | 123 Jump Innovations
Role | Proposed all the interaction concepts

Creative Director | Danny Chan
Designer | Zekun Chang
Technology Director | Tomy Chan
Illustrator | Jiaqi Wang

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© Zekun Chang