Challenge | Zhihu is a Chinese question-and-answer website where questions are created, answered, edited, and organized by the community of its users. Zhihu hopes to use a pop-up concept store to release their “new knowledge youth theory” conveying the concept of “the age of sexy brain”.

Concept | This is a store that does not sell anything, but it covers all aspects of daily life: carbonated drinks, potato chips, toilet paper, facial cleanser… In this concept store, every daily product has become a fun “Toys” to satisfy visitors’ curiosity, which allows them to continuously explore them.

Execution | We choose white as the main color of the store, embellished with transparency and blue, which echoes Zhihu blue. Daily products are removed from the packaging and reshaped with Zhihu’s colors and questions. Users can choose any product, scan the code to view the related Zhihu questions on the product packaging, and read the high-quality answers from thousands of Zhihu users.

Client |  ZHIHU 知乎
Location | UTown Mall, Beijing 悠唐购物中心 北京
Dimension | 48㎡

Credit
Aline Studio Shanghai | In collaboration with Xinglin Sun
Role | Proposed the concepts and assisted the execution